Marketing Channel on ISP Distribution

Tittle: The study on analyzing PT Data Utama Net Internet service provider
Source: Journal of Marketing Channel
Author: Sendy Thahir
Year: 2009

2. Executive Summary

The report consist of several analysis that needed in accomplishing the objectives, the case background followed by introducing the channel design decision paradigm, major case issue that the company are facing with, situational analysis with additional analysis that also comprises the distribution objectives and the distribution task. the most important thing in recommending the alternative channel structure will also be explained for the success of the company, the plan implementation are also included starting from 2009 to 2010, with the company vision that have already sighed by the operational director of PT Data Utama Net, not forgot to put the conclusion for overall analysis.

To obtain the information, the researcher make an interview from the operational director of the company and analyse the company from its official website, other books and journals help a lot in giving some idea in supporting the report.

The company offer the Internet broadband dedicated as their core services. Internet broadband dedicated means that the internet services subscribe by flat rate with quota/ volume traffic data unlimited.